Crispa
Crispa Insights

Valuation Fundamentals for founders

Clear, data-backed guides to what your company is really worth, and how buyers and investors actually decide.

The series
Episode 1 · The four-lens valuation guide

How much is my company worth? A founder's guide to company valuation

Not a guess, and not a headline. Value your company across four lenses to get a defensible range. Includes the video, the SEG 2026 data, and a live valuation calculator.

8 min readRead →
Episode 2 · The anchoring trap

Why your SaaS company probably isn't worth 10x revenue

A 10x revenue multiple is a trophy, not a target. See where SaaS companies actually trade, what a true 10x really requires, and how to value yours with a defensible range.

5 min readRead →
Episode 3 · Lens 1 · Revenue growth

Revenue growth rate and valuation: the single biggest driver of your multiple

Of the four lenses, growth moves your multiple the most. See what each growth band is worth, where the sweet spot sits, and how to read your own number.

4 min readRead →
Episode 4 · Lens 2 · Gross margin

Gross margin and valuation: why revenue quality changes your multiple

Two companies, the same sales, very different value. See why margin measures the quality of your revenue, what each band is worth, and how to read your own.

5 min readRead →
Episode 5 · Lens 3 · EBITDA margin

EBITDA margin and valuation: how buyers read your profitability

The profitability lens. See why buyers don't punish losses the way founders expect, and the 20% margin step where the multiple re-rates.

5 min readRead →
Episode 6 · Lens 4 · The Rule of 40

The Rule of 40 for SaaS: one score that sets your valuation multiple

Growth plus profitability in a single score, with the widest valuation upside of any lens (about 1.6x to 9.5x). See how to calculate yours and steer with it.

6 min readRead →
Episode 7 · The valuation gap

Enterprise value vs equity value: the difference that costs founders millions

A buyer’s headline number and the cheque you actually take home are rarely the same. See how net debt turns enterprise value into equity value, and why knowing which one you hold is the difference between a credible number and one you cannot deliver.

5 min readRead →
Episode 8 · Choosing your yardstick

Revenue multiple or EBITDA multiple: which one should you use?

Pick the wrong yardstick and the whole number is off. See which one fits your stage, and why 5.3x revenue and 29.3x EBITDA describe the very same companies.

5 min readRead →
Episode 9 · Negotiation

Company valuation negotiation: why a range gives you more leverage than a number

A single number sounds like conviction, but it hands the buyer a target. See why a reasoned range sets your frame, and how it lets an offer land inside your numbers instead of against them.

4 min readRead →

More episodes in this series are on the way: improving your valuation, and more.